Strategic Foresight in Tax Consulting
Nine Alphabets was founded to provide clarity in an increasingly complex regulatory world. We specialize in transforming tax compliance from a traditional hurdle into a strategic advantage.
Integrity
Ensuring long-term compliance and trust through uncompromising ethical standards and transparent advisory.
Strategic Foresight
Anticipating regulatory shifts to build proactive tax frameworks that safeguard business growth.
Pedigree
Bringing a decade of Big 4 rigour and professional excellence to the complexities of corporate tax strategy.
Leadership
Sheetal Bhatia
Founder
Ex-Deloitte, PwC, KPMG
Chartered Accountant having 10+ years of experience in Direct & International Tax.
She has previously worked with leading Big 4 firms, advising global corporations and high-growth startups across diverse sectors. Her work spans across treaty interpretation, appellate advocacy, and client education, with a focus on simplifying complex tax matters into actionable insights.
She has also authored various articles and blogs on popular tax forums like Taxmann, Tax India International, et al. She is also a regular speaker through webinars on key tax concepts.
Manoj Kumar Singh
Advisor
Ex-KPMG | CA | CPA | LLB
Chartered Accountant having 12+ years of Experience.
Manoj is the Founder of Start4Startup Corporate Advisors Pvt. Ltd. He is also the Founder and Owner of Brand NRI182. He has built multiple startups focused on providing specialized financial, tax, legal, and compliance services to Non-Resident Indians (NRIs), Foreign Companies, Expats and other Body Corporates.
Recognized for his innovation and leadership, he has been awarded the prestigious India's Best CA — Innovation Impact Award Winner by Tally Apex in 2025 for his contributions to digital transformation and mentoring within the CA community.
Chirag Gupta
Transfer Pricing Expert
Ex-Deloitte | CA | Transfer Pricing Specialist
Chirag is a Chartered Accountant with 10+ years of specialised transfer pricing expertise, coming from Deloitte where he spent 7+ years advising global giants in IT, FMCG, and Life Sciences on transfer pricing compliances, tax-structure optimization, and cross-border transaction risk management. He was also part of bilateral APA negotiations including with the US and UK during his tenure at Deloitte.
His expertise spans across transfer pricing compliance including BEPS regulations — strategic tax planning, and controversy management. Chirag provides end-to-end solutions, from documentation and benchmarking studies (leveraging both Indian and international databases) to dispute resolution and proactive tax structuring.
Chirag specializes in UAE transfer pricing laws, helping clients align with OECD standards and Federal Tax Authority documentation requirements. His strategic insights enable multinational corporations to navigate regulatory complexities, optimize tax efficiency, and effectively manage cross-border transaction risks.
During the first tax compliance cycle in UAE in 2025, he successfully delivered 100+ benchmarkings and memos advising on arm's length pricing of inter-company and connected person transactions. He has also collaborated with multiple firms and practitioners from EU countries for providing transfer pricing support.